10 Marketing Strategies for Sports Betting Sites

So you have a new sports betting site and you were hoping to compete with the established sports book sites, how do you go about letting the world know the site exists?

In the old days new sports gambling sites would simply just start aggressive Pay Per Click campaigns. With today’s Internet the search engines no longer allow gambling sites to advertise and that includes a ban on search engine PPC. Removing this type of advertising forced the online gambling providers to come up with other ways of increasing their popularity.

There are a number of strategies you can try in order to attract potential members to your sports betting sites.

Optimize your site for higher ranking in the organic searches. This is a tough one seeing as the competition is very steep. Don’t use questionable tactics, just be honest with your SEO and optimize the pages for the content that is actually on each page.
Generate topical content well in advance of the sporting event that you would like to promote. Generally speaking, search engines can take 3 to 12 weeks to find new pages so unless you are really up on how to get the pages indexed quicker, give new pages plenty of time to be discovered by the search engines.
Allow other sites to use your topical content in exchange for a text link back to your site. Doing this allows you to gain extremely valuable one way text links that will help to increase your link popularity. Just make sure you choose the text for that link carefully and the site posting your article maintains credit to you as the writer.
Post articles from other sites. Make sure that the article you post on your site is full of keyword rich text and optimize the page that contains that article for the contents of that article. When done properly this can greatly improve your chances of being found in a search engine for that articles topic.
Add a Forum to your site and create categories that promote the events that your site specializes in. For instance, if your site is based out of Europe you might want to make a bunch of categories based on Soccer such as Soccer Injuries, Soccer Trades & Rumors etc. Doing this will generate keyword rich, topical pages that eventually will be indexed by the search engines. The more active you’re Forum, the greater the chance of creating countless pages that the search engines will love.
Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of your post. In your signature you have an opportunity to place some text that could be used to promote your site. Also, some forums will allow you to place text links within the signature. Be respectful and do not stuff the signature with too many text links.
Add your site to as many directories as you can. Some directories can take a long time for inclusion, the DMOZ for instance, so you should apply to them as quickly as you can after launching your new sports betting site.
Reciprocating links can be helpful as long as you carefully search out potential linking partners. Make sure that the sites you are linking to are quality sites that you yourself would actually spend time on. A good rule of thumb is this – if you would bookmark the site others would probably bookmark it as well and therefore, the site would be a good site to trade links with.
Offer affiliate programs to other webmasters. If you offer affiliate programs make sure that you actually pay your affiliates in a timely manner. You would be surprised at how many sites actually don’t treat their affiliates very well. Treat the affiliates like the limited partners that they are and that level of respect will more than likely result in your banners and text links gaining better placement on the affiliate’s websites.
Purchase banner space on sports related websites. This can be an expensive proposition so you really need to take care in selecting the sites you want to buy banner space on. Don’t base your decision on Alexa ratings alone as these can easily be skewed. Also be wary of sites stating Hits and Impressions as their verification on traffic. The best stat to base you purchase on is monthly unique visitors and don’t take their word for it, use an independent third party tracker for unbiased results.

Basketball Sports Gambling Strategy

Basketball sports’ gambling is a game of skill and relies on a great deal of strategy, which must be used in order to win. The challenge is to gather and analyze as much information as you can about a game, weigh the probabilities of each team winning, and subsequently compare your opinion to the odds makers. Make the right judgment and you win. To keep the sports gambling simple and fun I am only going to cover straight bets. When gambling on a basketball game, there are two ways to place a straight bet within that same game. You can either bet the line also known to as the side, or how many points will be scored in the basketball game also known as the total.

The Straight Bet is betting in its most basic form, which allows you to bet at given odds, upon a winner. The Point Spread can bet on one of two selections that have been equated through the allocation of suitable points. In the Point Spread the number of allocated points are shown with a + sign for the favorable side and a – sign for the underdog. In order that the better wins, the favored team must win by more than the Point Spread. On the flip side, if a bet has been placed on the underdog, that team has to lose by less than the Point Spread for the better to win.

Example:

Detroit

-8.0

Seattle

196

In this example, Seattle is the favored team to win the basketball game by at least 8 points. The underdog team is Detroit, where the listed total for the contest is placed at 196. If you take a straight bet on Seattle, you are betting that Seattle will win by at least by 8 points. Conversely, if you bet on Detroit, you are betting that even if they do not win the game, Seattle will not win by as many as 8.0 points. Say the final score was:

Seattle 100

Detroit 98

If you bet on Seattle, you would have lost, because they did not win by at least 8 points. All of these sports gambling sites offer some sort of bonus for you to do your betting online with them. They are not the outrageous bonuses that you may hear about, but are adequate to start you out. You have to be careful about sportsbooks that offer the unbelievable bonus deals because they may not be able to stay around for the long haul. In most of the sports gambling sites, if you wagered $100 on Seattle, your loss would be $100. On the other hand, if you wagered on Detroit, you would have risked the same $110 to win $100. In other words you are laying 11 to win 10. The odds in the sportsbooks are listed in this manner: 10/11. The left-hand side of the backslash is what you stand to win and the right-hand side is the number you risk losing.

In this basketball game, there was a total of 198 points scored. This exceeded the total of 196 that was predicted by the lines makers, so the game went Over. If less than 196 combined points was scored in the game, the game will have gone Under. On total points at most sportsbooks, once again, the odds are 11/10.

The loser pays more than the sportsbook pays to the winner is the net profit that the sportsbook would make. This is called the juice. When looking for a sports gambling site you should look for a small juice.
A line movement in any direction indicates which team that the people are betting more on. Sports gambling sites will move the line in either direction to try and entice a bettor to bet on the side that is needed to even out the amount wagered on both sides of the game. This is way the sportsbook makes its money on the juice and do not let movements in the line influence your betting. You do not want to place your wagers with a sportsbook that does not move its line, because you would then be dealing with a sportsbook that is gambling and that is poor money management by that sportsbook.

Internet and Sports Gambling Systems

The working of sports gambling might initially look very complicated but once the familiarity with the system grows, one starts easing up. Its all about the basic terms like odds, working rules and payouts. It is usually preferred that one has a relative knowledge of the sport and should invest wisely. If you can predict the outcome and invest wisely, well and good. If you can’t, then there are internet systems to support you.

Most of them would invariably claim a high accuracy rate. Presently, John Morrison’s Sports Betting Champ system has been deemed the most accurate one in the world of sports betting. It has an accuracy rate of 97-100% which has made Morrison the King of Betting. There are others like Rich Allen’s Sports Betting Professor Strategy which is trusted and has an accuracy rate of 90%.

There are a host of internet websites catering just to sports betting. The most sports are horse racing, car racing, and football and in South Asia cricket gambling. One cannot forget the match fixing charges that were levied against players with impeccable and successful track records.

The other sports gambling systems used widely are 360-0 Sports Betting System and then there is also the Great Gambling Systems who specialize mainly in horse racing betting. Depending on the sport the bookies who pioneer the field differ. But what one must always remember Bookies aren’t God. They can just predict the outcome as much as a sport lover can.

Even they can lose. So what is always advisable is to invest wisely and channelize the wins in such a fashion that you end up making money. It is often seen that people do win matches yet end up losing money due to the lack of better money management strategy.

Unlike the earlier times, internet has turned out be very helpful for sports bookies. They can serve their customers worldwide and now more and more people can participate in sports gambling across the world. The transactions done on credit card and gambling systems guiding amateurs on how to wisely invest in sports gambling in order to attain the maximum output.

More and more people now indulge in sports gambling online. It is an easy source of income. Customers have more to gain than lose!

The important tournaments like Wimbledon, French Open in Tennis and Cricket World Cup marks the peak season for these gambling sites. But the ultimate is FIFA considering the soccer craze across the globe. Special events and tournaments are season of windfall in betting. But before betting online one must also check the sites in which they betting and the systems they use. Make sure you choose one with the best accuracy rate. Do ample research. And then put in your money. A lot of betting sites turn out to be frauds so go in for one that has a market standing. Do not run after more money and end up losing it all to frauds.

The internet is preferred mode of sports handicapping today as it gives a wider range to its customers. In one sports gambling site, a customer can place bets on both a car racing event and football match. And make more money in one go. It isn’t difficult to find gambling websites as well.

And technically in the Indian context it would not stand illegal as the gambling is taking place parts of USA where gambling isn’t illegal, which makes the entire deal very ethical. In case that little pocket of yours is running short of cash and you can’t figure out ways to get money. Try this! It might get you more than just a fortune!

Choosing the Best Sports Gambling Sites

Choosing the best sports gambling sites to place a sports bet with can take a lot of research and SportsGambling4Fun.com has done a lot of the legwork for you. Our goal is to make sure you are playing with the best sports gambling sites possible. Being in the sports gambling industry for quite some time we have come across a number of quality sports gambling sites that we recommend.

All of these sports gambling sites offer some sort of bonus for you to do your betting online with them. They are not the outrageous bonuses that you may hear about, but are adequate to start you out. You have to be careful about sportsbooks that offer the unbelievable bonus deals because they may not be able to stay around for the long haul.

These recommended sports gambling sites have available management. The general manager or other management people are available for you to talk to. They have enough clerks and supervisors working during the busy periods and the sportsbook online betting capability doesn’t bog down close to game time. The hours of operation are flexible. They are open seven days a week, 365 days a year, 24 hours a day.

Sports gambling is a game of skill. The challenge is to gather and analyze as much information as you can about a game, weigh the probabilities of each team winning, and subsequently compare your opinion to the odds makers. Make the right judgment and you win.

Take advantage of early season point spread and money line value before the odds makers have had a chance to catch up with which teams are hot and which teams are not. During the early part of a season, look for teams that are playing much better or worse than expected to get your best value. Many novice handicappers concentrate on how a team performed the previous year, but in this era of salary cap constraints and constant roster turnover, teams never perform at the same level in two consecutive years. In addition, teams that performed well the previous year are no longer a good value because you are laying a much higher price with them, especially at the beginning of the next season. Start your handicapping analysis before the season starts so you’ll be ready to take full advantage of the first few weeks of the season.

In sports gambling, you have the advantage of streamlining your research, which is something the sportsbooks are not at liberty to do. They must keep on top of every sport and every game. The best way to win money at sports gambling is to develop a niche and follow it closely. If you become an expert on a smaller conference you have a good chance to beat the house because the sportsbook operators do not have the time or resources to follow this conference the way you can. There is a wealth of information on the Internet; it is just up to you to find it and research it daily.

In conclusion, while luck may be a deciding factor in the outcome of any single game, and will inevitably go against you on occasion, it will balance out in the long run. Being a consistent winner in sports gambling is not about luck but whether you are prepared to invest the time and effort to become knowledgeable about the sports games you bet on, whether you can weigh all the factors in a cool, objective fashion, and whether you adopt a consistent, disciplined, long-term approach to your sports gambling. Do all these and you will come out a winner. Remember, it’s you against the odds maker, not the bookmaker.

How to Profit From Sports Gambling

The goal for sports punters is to earn a profit whilst enjoying our favourite sport. The sad truth is that for the majority of gamblers, this is an elusive dream. However by developing and carefully following a stratagem anyone can make this dream a reality.

There are two factors to consider to profit from sports gambling:

Bet Selection
Staking Plan

Bet Selection

The first, Bet Selection, is obvious – we need to back winners at least some of the time. Let’s consider Horse Racing, anecdotally there are many professional punters who earn a comfortable living from picking horses, but the key word here is professional. Research and analysis of each horse in the 59 racecourses across the UK takes a sizeable amount of time and experience. If you want to be successful then it’s a full time job! For the majority of us this means we have to use the advice of experts to do some of the legwork for us.

Horse Racing Tipsters

UK horse racing has no end of self-proclaimed “experts” on the Internet charging up to £100 per month. When selecting a horse racing tipster the most important factor we need to consider is long term results.

The Internet is awash with tipsters who have had one good month but then go on to post a loss for the next six – but you will only see this one month on their home page! Never follow any tips without first checking the tipster’s full result history. Choose a tipster who publishes all their horse racing tips history, ideally where the results of the tips are published the next day along with a complete history of all their tips.

Take a look at a Tipster Proofing site such as Racing-Index who grades the results for a number of tipsters. Consider which tipster gives you gave for money and fits with your own betting profile – can you actually place the 100s of tips each month some tipsters require?

Following tipsters alone is not likely to earn us riches – the best tipsters are locked out for new members or charge such high rates that any profits are lost immediately. The solution is to develop our own system using tips from expert sources combined with our own research. This is the strategy successfully used in greyhound racing by followers of the site. As with most things; the more you put into your system the more you will get out.

Staking Plan

Once we have a betting strategy in place it is time to look at a staking plan. The simplest is Fixed or Level Stakes where we simply bet the same amount, for instance 2% of our initial betting bank, each time on our selected horse, however we would want to increase our wagers as our betting bank grows. This leads to Percentage Staking where a percentage of the current betting bank is wagered each time. This means as we win our stakes are larger and conversely the stakes shrink when the betting bank decreases.

However, intuitively we know these staking plans to be overly naive as we would be putting the same amount of money on a horse with low odds compared to a horse with high odds. As we are looking to maximise our profits we should be putting a larger stake on a low odds bet as the return will be less.

To find the optimal staking plan we could take a correspondence course in statistics and dedicate several years into research. Fortunately we live in age where this research is at our fingertips. From probability theory we have the Kelly Strategy where the optimal percentage of our betting bank is calculated from the odds of the bet and our own estimate of the probability of the horse winning.

Using an online Kelly Strategy Calculator just feed in the values to get the percentage of the betting bank to put on each horse. Now the Kelly Strategy can give us some scary percentage stakes if we have an initial run of high odds horses so we could adapt it to a Half Kelly Staking Plan where we wager half the percentage advised by the Kelly Strategy. This would result in a slower accumulation of gambling profits but a less hair-raising ride.

What You Should Do When Gambling Online

Online casino gambling can be very thrilling. The fun never stops when gambling online. The rush you experience when you win something is matchless. The fun and thrill can be increased further if you follow certain unwritten tips while gambling online. These tips will help in making the online gambling experience an enjoyable one. It will minimize the possibility of you shedding tears of frustration and failure. Let us call these tips the do’s of online casino gambling.

1) Decide on the games you are going to play at an online casino before you start gambling online. Do not play games you are not familiar with. Stick to the games which are known to you. This way, you will not have to lose money unnecessarily while learning how to play games.

2) Decide on a gambling budget and a losing limit. Stop gambling once your budgeted amount is exhausted. A wise gambler will quit when he/she reaches his/her losing limit. This will minimize the loss. So be wise and quit once you have used up the budgeted amount.

3) Be aware of the local law. In some places, online gambling is illegal. So, before you start to gamble on the internet, it is better to check and make sure that online gambling is legal in the place you are residing.

4) Be knowledgeable about the online casino you choose. There are many rogue casinos on the internet. Check and make sure that the online casino you have chosen is genuine and legitimate. Consult your friends or check out the casino on online gambling forums.

5) Give the online casino a test drive. Most of the legitimate online casinos offer the option of playing for free. Avoid casinos that do not offer this option. Play the free games offered by the online casino. If you are satisfied, then you can decide whether to start placing bets.

6) Be aware of the payout rates. Before starting to gamble online, you must check out the payout rates offered by the online casino you have chosen. Compare the payout rates against those offered by other online casinos. Make sure that you are not getting shortchanged.

7) Check out the bonuses. Most online casinos offer bonuses to their players. These bonuses range from sign-up bonuses to frequent-player bonuses. A good online casino will reward its players with small bonuses from time to time. But beware of bonus offers that seem too good to be true. Such bonuses are sometimes used by rogue casinos in order to attract people and then defraud them.

8) Ensure your privacy. Make sure that the security software used by the online casino of your choice is up-to-date. Before signing up, make sure that your data will be safe.

9) Place bets only when you are sure that you can afford to lose them. Do not play with money you cannot afford to lose.

10) Most of all have fun. Enjoy yourself and do not get too worked up. Play for fun and have a good time.

Follow these tips and your online gambling experience would be a lot better. Gambling is to be only for fun and making money. The minute gambling causes you tensions and worries it is time to quit.

Advantages of Gambling Online

Only a few years ago, if you wanted to gamble you had to head to a gambling town like Las Vegas or Atlantic City. If these options weren’t available to you then you just had to use whatever ‘resources’ you could find locally – which tended to be somewhat illicit if you could find them! Nowadays gambling is an international pastime and casinos, card rooms, and bingo halls can be found in every county and country in the world.

Given that such widespread gambling is a relatively new phenomenon, many gamblers question the reasoning for internet gambling. Some feel that online gambling lacks the excitement, sociability and regulation of land-based casinos. While online gambling does have some limitations, it does have an awful lot to offer.

Many online games offer players higher average payout schedules and a wider range of betting limits. Players can also check to see which games are paying out the most, switch between many different types of sports – horse racing, slots, poker, bingo, and learn how to play new games (without money bets) in the privacy of their home, before unleashing themselves on unsuspecting fellow players for money!

Online players often get better odds than they would find in ‘real’ casinos. A prime example of this is in roulette – the American roulette wheel has 38 numbered slots: 1 to 36, a zero and a double-zero, which gives the house edge 5.26 percent. However internet sites also offer the European version of roulette, which has only 37 slots: 1 to 36 plus a zero, which gives a more favourable-to-the-punter house edge of 2.7 percent. It is a similar story with slots, in that online casinos offer higher average payouts than real casinos. You can also check out each site’s monthly payout percentages for each type of game, giving you an even greater advantage.

There are ‘play for free’ options on nearly every game online. These give beginners and more experienced players the opportunity to ready or better themselves without risking any money that can be better spent when you really know what you’re doing in the game.

All prizes from online casinos are money! Land-based casinos offer free meals etc, but online you are guaranteed money prizes which include sign up bonuses, match bonuses, high roller bonuses, player coupons and VIP clubs, and there is always something on offer for new and returning players.

While poker, casino games and sports betting on events like the Grand National are the most common form of gambling online, there are lots of other forms of betting – keno, horse racing, lotteries, chess, pool – you name it and you will be able to bet on it online.

Internet gambling is extremely convenient – you can gamble from home, during your lunch break, on a train journey…. anywhere that has internet access. Not only that, there is also a never ending stream of tournament action. Some gamblers don’t like the idea of online gambling as they fear that they will be alone with no access to assistance. However, all reputable sites have hosts which provide exceptional customer care, the most popular of which is live chat and /or emails. As well as the hosts for information, many sites have message boards or chat rooms, where you can make friends and receive invaluable advice and tips from other players.

Strategize Your Moves to Win Gambling Online Bonus

I’ve just finished reading way too many articles about how to win a gambling online bonus and other fool proof ways to win at casinos. I’ve had enough with roulette computers that beat roulette wheels. I feel a need to get in my two cents in. My two cents are pessimistic. That being said, I do know how you can tilt the odds in your favour. It’s just not that glamorous. It’s like cutting out coupons in the newspaper before you buy your groceries.

Quality online gambling casinos like new customers. It’s a bit of an obvious statement, but a good place to start nonetheless. Quality online gambling casinos are wrestling with the marketing problem. Faced with many similar casinos, how can one create a unique value proposition for customers? How can they make their casino the best? There are several possible means. Casinos can compete on:

- Payout ratio (one casino pays out 98% of the money it takes in)

- Quality of the software

- Give you a gambling online bonus when you sign up.

The main problem with the first marketing effort is that it reinforces the notion that you’re taking money from the players. This might not be the fact that you want to emphasize in your online casino marketing efforts.

The problem with the second is that the best and highest quality software and resulting quality online gambling experience can’t be experienced until after the customer downloads the software. This strategy doesn’t help get new customers. The first two strategies don’t help you get new customers; they just help keep the ones you already have. The last strategy is the online equivalent to the $5 lobster dinner at Vegas. It’s just a loss leader – plain and simple.

Combined with search engine optimization and affiliate programs, the third strategy seems to be the strategy of choice. The proposal works like this. Sign up, deposit $50 and we’ll give you $50. The only catch for this gambling online bonus that you need to gamble a bit before you take the gambling online bonus money out.

Many quality online gambling casinos offer a gambling online bonus of 10%, 20%, or 25%. It might be better to look for individual free money for every $25 you deposit. If the quality online gambling casino gives you a free $50 for every $50 you put in, this works out to a 100% bonus. One place offered $100 for a $25 deposit. This is a whopping 400% bonus! Not bad.

So is there a catch? Not really, as long as you don’t end up losing more than the bonus. A little self discipline.

So, how do you hustle the quality online gambling casino?

A Blackjack player that knows some basic strategy has a disadvantage of around .5%. This means that for every $100 that you wager, you should get $99.50 back. I think that this is actually pretty good. For one hours worth of entertainment, you should be down at most a buck or two. If you’re lucky, you might win a bit.

Quality online gambling casinos usually want you to make $50 worth of bets before you take the money out. Normally, you’ll end up with $40 to $60 to take out (assuming you deposited $25 and the casino kicked in $25 as well). It’s cool is you suck at Black don’t sweat it just play Baccarat or Craps. In Baccarat, bet player or banker. In Craps, bet pass or don’t pass. These strategies give you about a 1% disadvantage. Make all your bets the table minimum. Keeping you bets at the minimum diversifies the risk over more hands and increases the chance that you will end up with between $45 and $55 worth of cash. Now just have fun and make $50 worth of bets. In general, it’s a good rule of thumb to deposit more than the minimum amount for the gambling online bonus. This is just to avoid suspicion. After you’re done, take most of your money out. If you leave a bit in, the casino might give you the same sort of gambling online bonus and you can make more money this way.